Marketing
Marketing
Commercial Perfomance
Commercial Perfomance
Simple but powerful
Simple but powerful
Technology
Technology
Do meaningful things
Do meaningful things
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Geography
Guadalajara, Mexico. But not limited.
Personal
Family man. Married.
Two great daughters.
Good things are hard to get
Nothing is instant
(you like instant?: go for a cup o’noodles or a Maruchan)
There are no silver bullets
Focus implies abandonment
So these are some of my core beliefs.
There is no easy path to good lasting things
every effort, in order have a meanigful impact,
has to be aligned to principles developed with careful consideration.
Are we
Are we
are a
are a
match?
match?
I would say yes, even more so if you agree with these statements:
You are looking for an experienced marketer who has worked with top international and mexican brands.
You hate bull shit and wanted to know more.
You are open to understand that marketing is always evolving and this is practice that requires smart iterations… all this means that what has worked before probably is not going to work now and what everything is talking about may be is not a fit for me and my company.
You understand that there is no such thing with good, fast and cheap. As a rule of thumb you only can have things with two of those.
resume
resume
(short vesion)
Akron - Mexicana de Lubricantes
Marketing Manager
10 years driving real change in brand in the most consumer faced channel.
Wendy & Serta Mattress Mexico
Marketing Manager
4 years developing product development and oppening of new distribution channels.
Gatorade - Quaker Oats Company
Customer Service - Brand Assistant - Sales Operations
Where it all began. How to manage distribution
Personal
Personal
And some thoughts about...
And some thoughts about...
Family.
My true-close-to-my-heart passion. I grew with a small family but now being bleessed with my own. I just have one mission: to be the person of choice of my daughters once they begin to be adults.
Technology.
This is the shit that makes all possible.
My history: from a kid with a Sinclair ZX81 computer to abandon a system engineering degree; all this knowledge now is applied to my marketing practice.
Also, a great danger to all us: from children to adults technology this days could change or perceptions and sadly, core beliefs.
Geopolitics.
I'm a 80's kids. We consumed a lot of shows and movies about cold war and later understood why that conflict happened. Always hated war but see how the resentment went dormat and awake one generation later, it's something I want to know more.
Mountain bike.
This is MY sport. From a very young age to these days. Many bleeding knees, some helmets broken. Now I ride in company of my baby daughters. For me it's the defining sport.
Running.
Something I don't like but do. Great trainning which always reminds me movement is something attached to humanity. How do i do it even I don't like it? There is a way.
Dogs.
What-a-gift to mankind.
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